One prince, joining the other.

As if one overly famous prince wasn’t enough, a second one drove in through the castle doors of Belgian record champion football club RSC Anderlecht. Only a few months after the comeback of Vince -The Prince- Kompany, ex-teammate and French superstar Samir Nasri joined forces with “Les Mauves”. To fire up the conversation, RSCA briefed us to turn this transfer into an animated online video. It did what it had to do: it got a ridiculous amount of views, a shitload of reposts, thousands of non-purchased likes and a lot of comments. Some in French, which we didn’t fully understand at first, but in-depth market research later taught us that “Quel pied, putain!” is actually a comment to be proud of.

Client: RSC Anderlecht Agency: Talk of The Town Concept: Gertjan De Smet Production: Talk of The Town Motion Design: Robin Martens