Where creativity whispers, souls unite.

My creative journey kicked off in late 2010, when I set off on my first adventure as a junior Art Director at Duval Guillaume Brussels. There, I sharpened my craft working on campaigns for brands like De Morgen, De Lijn, Brussels Airlines, and Douwe Egberts. These early days laid the foundation for my next exciting step—becoming an Art Director at DDB Belgium, where I experienced the thrill of being part of a global network.

Since then, I’ve had the pleasure of wearing many creative hats at some of Belgium’s top agencies, including VML Antwerp, Happiness, and BBDO. I also had the opportunity to support creative teams on international pitches for Wunderman Thompson, taking me to cities like Dubai, Amsterdam, and London.

My commercial work has a strong design and innovation focus, spanning a range of brands like Lidl, Ray-Ban, Pedigree, Decathlon, Mazda, Mini, Mercedes, Hyundai, Land Rover, Volkswagen, De Nationale Loterij, Proximus, Telenet, and several Belgian football clubs. Along the way I’ve been fortunate enough to see some of the work awarded by prestigious shows like Cannes Lions, New York Festivals, Webby, Eurobest, Effie, One Show, Caples, Mixx, BOA, and Creative Belgium.

In 2018, this all culminated in Media Marketing Magazine recognizing the creative synergy between my then-partner Frederik Clarysse and me, nominating us as ‘Belgian Creatives of the Year’.

By the end of that same year, I decided it was time to reinvent myself, and shifted gears from advertising to media, becoming Creative Partner at Geronimo Entertainment, a dynamic, independent production company for streamers, channels, and brands. Within the group, I co-founded 'Geronimo Brands,' a content marketing company dedicated to guiding brands through content-driven strategies and partnerships.

The highlight of this new path so far has been the groundbreaking TV format “Destination X, which we sold globally to over 15 countries, and secured two international format awards in Cannes, a prestigious Rose d’Or in London and a nomination at the Venice TV Awards.

It’s been an incredible ride so far, and I can’t wait to see what comes next!

Interested in collaborating?
✉︎ : info@gjds.be
✆ : + 32 497 16 87 16