Entrepreneur takes on the role of “OO65” in his own anniversary bond trailer.

It’s engraved in stone: Enjoy Concrete is one of the best and most innovative concrete companies in Belgium. At the head: the inimitable CEO Bernard Joye. In 2020, the James Bond, James Dean and James Brown of the company celebrated his 65th birthday. Reasons enough for us to turn his journey into an animated 60” story, featuring all key aspects of his life. The whole film was shaped in the style of Bernhard’s example in life: James Bond, and for 90% made up of 3D visuals and green key shots. The film not only got people talking about Bernhard’s excellent entrepreneurial skills… but his excellent acting skills as well…

Client: Bernhard Joye Agency: Talk of The Town Concept: Gertjan De Smet Production: Talk of The Town Motion Design: Fries Vansevenant, Arto Cornelis