Legendary Belgian pub song gets a remake, featuring a singing barman, famous chefs, and a lot of empty bars and restaurants.

During the second covid lockdown in Belgium, restaurants and bars were amoung the hardest hit sectors. To draw attention to their dire situation, we made a video remake of legendary singer Bobbejaan Schoepen's sing-along song "Pub with no beer". In this remake Bobbejaan trades places with Guy Schulpen, owner of Antwerp pub ‘Café De Kat’. In the campaign video Guy is supported by 21 well-and lesser-known bar and restaurant owners, including Michelin chefs Sergio Herman (Le Pristine), Olly Deceulenaere (Public) and Marcelo Ballardin (Oak). The song may grab you by the throat, the campaign mainly aims to convey a positive message: guide your favorite bar or restaurant through the crisis by showing them a tasteful gesture.

Client: Horeca Vlaanderen / Swave Agency: Talk of The Town Concept: Gertjan De Smet & Dirk Domen Production: Talk of The Town DOP: Piet Deyaert, Pieter-Jan Claessens Director: Dirk Domen