Flemish “Strekenbier” Filou shakes up the newly-married Belgian government with a striking wedding gift.

Following Belgian tradition, it took months and months of negotiations before the Flemish government parties could finally reach to an agreement. In political terms, this agreement had been widely described in the media as "the marriage of the Flemish government". So together with beer brand Filou, which is the Dutch word for “pranker”, we came up with the perfect gift for the newly-weds. In another widely-used Belgian tradition, the home of newly-weds is barred with beer crates, so they cannot enter their home after the wedding night. So, just before sunrise, we went to the doorstep of the Flemish Parliament and left a giant wall of Filou crates, containing out of 9600 bottles of beer. Our gift wasn’t welcomed at first by the military police, but luckily there were some politicians with better taste. Taste for beer that is.

Client: Kasteelbrouwerij Vanhonsebrouck / Filou beer Agency: Talk of The Town Creation: Gertjan De Smet Production: Geronimo DOP Manuel Meurisse, Stefan Van Diest, Manu Vanderjeugd Director: Manu Vanderjeugd