Showing people that technology can bring us closer to each other than we might sometimes think.

As one of Belgium's biggest telco providers, Proximus has the ongoing challenge to bring people closer to each other through technology. But these days, people often assume that quick forms of communication lead to a lot of misinterpretation and no longer contain any deeper meaning. Together with Proximus, we created two TV Commercials, evolving around the recognizable storylines of a couple and a mother/son relationship. Both main characters try to reach out to the person they miss throughout a message that, at first glance, looks superficial. But nothing is ever what it seems...

Agency BBDO Belgium Creation Gertjan De Smet & Frederik Clarysse Production: Geronimo DOP: Piet Deyaert