Whatever your profession, with the kits from Sack you will become a master at DIY.

It is often said that what we do ourselves, we do better. But if we have to start building our own house or start renovating, we quickly come back from that statement. That’s why ‘Sack’ developed self-build packages that make it easy for really anyone to start building and renovating. To make this clear in a simple way, we developed a radio campaign in which we hear five stereotyped professionals change to DIY overlords.

Client: Sack DIY Agency: BBDO Belgium Creation: Gertjan De Smet & Frederik Clarysse Production: BBDO Radio