Smart drivers thank “bad parkers” in radio tribute.

We all know them: drivers who park their car outside the white lines taking up 2 places, drivers who cut us off to be in a parking spot first, or those that double park. We can hardly restrain our frustration when we are confronted with them. But for smart drivers the so-called “bad parkers” are a blessing. In all their rudeness, they often create a small parking space: the kind of place where only a smart can park. That is why the brand lets a number of smart drivers say “merci” entirely in their own way. The campaign refers to the “smart deals”. Attractive discounts on a smart, where anti-social parkers can benefit. For example, they might find even find a place where they can park correctly. It is the smart way to put them in their place.

Client: Smart Agency: BBDO Belgium Creation: Gertjan De Smet & Frederik Clarysse Production: Sonhouse