Showcasting that extra large supermarket deals can be too hard to bare sometimes.

Every year, LIDL launches their best selling products into XXL deals. Advantage packs, containing more of what you like.. for less money. Like always, we had to translate this message in fun and striking radio commercials that translated the advantage of "getting more for less" in a.. special... way.

Client: Lidl Belgium Agency: BBDO Belgium Creation: Gertjan De Smet & Frederik Clarysse Production: Sonhouse