Launching a print ad series that showcase the biggest advantage of Hansaplast’s new fast-acting bandages.

How to launch the new fast-acting bandages of Hansaplast through print ads? Instead of showcasing the new bandages on wounds, we showcased the very first thing they would silence: the pain, caused by a wound.

Client: Hansaplast Agency: DDB Brussels Creation: Gertjan De Smet & Anthony Lamont Photographer: Jeffrey Vanhoutte