Launching a beer with lots of extra’s.

Within Vedett's commonly known humoristic communication language, we created two different key visuals around the extra blonde beer. Visuals with literally and figuratively something "extra". The beer labels translated all extra ingrediënts Vedett fictionally added to the beer into funny visuals. People could also create their own "extra" element and print those personalized bottle labels themselves. As an activation incentive, people could win a travel trolley that looked like a real crate of Vedett Extra beer.

Client: Vedett Agency: DDB Brussels Creation: Gertjan De Smet & Peter Ampe Design: Gertjan De Smet