LIDL helps loved ones to keep their love fresh on valentine, and show real emotions through real emojis.

In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. During Valentine of 2018, they could also be used outside the digital chat boxes. Lidl inspired its fans to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants and bananas, straight from Lidl supermarkets. Each of these fresh foods got a new “message box” packaging that was customizable with a personal message. For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations and shopping areas and provided commuters with free message boxes filled with fresh emojis. Thousands came home with a real love message, straight from the heart. One that, for sure, was fully appreciated.

Client: LIDL Belgium Agency: BBDO Belgium Concept: Gertjan De Smet Creation: Gertjan De Smet & Frederik Clarysse Video & Radio Production: BBDO Productions Design: Gertjan De Smet