Epic staredown between the maestro of sports betting and the boss of cycling.

In 2020, the cooperation between the Belgian betting company Napoleon Sports & Casino and cycling team Deceuninck-Quickstep began. Both parties are very satisfied and therefore decided to extend the cooperation by three years until 2024. That news had to be announced through a video, as thrilling as the moments both parties offer to their audience.

Client: Napoleon Sports & Casino Agency: Talk of The Town Creative Direction: Gertjan De Smet Creation: Gertjan De Smet & Jef Boes Film Director: Jef Boes DOP: Fred Van Zandycke