Beauty is a woman's greatest gift. Lore Sijmons makes  a lady's natural beautyit her personal mission. Head To Toe is a beauty farm concept where she exchanges a ladies' daily sorrows for a baby soft skin, trendy nails, a freshened face and lots of other me-time treats. The boutique guides girls and woman in their daily appearance and helps them see the beauty in every day. Iwas asked to design the graphic identity, social platforms and campaign materials. The Logo and visual style make use of pastel colors, elegant shapes and lots of white space to achieve a balanced and soothing whole.

Brand: Head to toe by Lore Sijmons Brand design: Gertjan De Smet