'By Lieve is not just a new lifestyle brand. It’s life coach and social entrepreneur Lieve Vandeweghe’s overarching philosophy built around finding the ideal balance in life through food, sports and relaxation. Balance as a guideline throughout the enterprise that’s called life. I was asked to translate this mindset into a general word logo that is able to adapt to different environments and brand franchises.
Brand: By Lieve Brand design: Gertjan De Smet
